The Super Bowl & Investing

I️ know that it’s been a few months since THE EAGLES. WON. THE SUPER BOWL. But it is very obvious it’s still at the forefront of the minds and hearts of Eagles fans all over the greater Philadelphia area. After all, how could one soon forget what we had longed for more than anything else and which we had been cruelly forced to wait for so long? But despite the years, for some decades, of waiting and dreaming and crushing disappointment, the Birds faithful never lost hope, and never stopped believing.  We Philly fans are special like that. A 2-3 start won’t stop us from turning on our TVs and radios every single week to cheer on our beloved Eagles, and we’ve all watched hours of football on Sunday’s when our boys in black, white, and green were well out of playoff contention.

This same no quit attitude we all have for the Birds can just as easily be applied to your investment portfolio, even if i‎t might be a little more difficult to execute. Sticking with your investments through slight downturns in value, as opposed to jumping ship as soon as you see red on your ticker, can end up being extremely beneficial in the long run. I‎t may seem deceptively simple, but to follow through when your hard-earned dollars are on the line is far easier said than done. It’s finance 101. Buy low, sell high, and the third golden rule, do not panic. Have a little faith in you and your adviser’s carefully thought out investment strategy and who knows, you might just end up winning the Super Bowl. 

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